We love a good resource.
And Peak Corporate Solutions have generously shared their 2024 Market Messages Research Paper with us for you to enjoy.
What’s it about?
It’s all about EVP. it poses the question: Is your EVP the attraction, recruitment and retention tool you need it to be?
Peak Corporate Solutions wanted to know what are the messages organisations are communicating to the market about their employment offering and how unique those messages are, with the theory that organisations think what they are promoting in their EVP is unique and differentiating – but the reality is that messages are similar within and across industries making it difficult for job seekers to differentiate.
How’d they undertake the research?
By visiting 250 careers websites across 13 sectors with the lens of being a candidate, they came up with some pretty interesting statistics:
Image Source: Peak Corporate Solutions 2024 EVP Market Messaging Research Results
Who is it for?
If you’re in TA and EVP is on your radar, this report is for you. Find out about what stands out in your industry and use the statistics to build a business case to develop your EVP further – there are many options.
Thank you to Peak Corporate Solutions for permission to share this resource. You download it here: 2024 Market Messages Research – Peak Corporate Solutions
