ATC2025 Sponsor & Exhibitor Planning & Resources
Welcome to ATC2025 IMPACT
Workforce Rewired | Roles Redefined | Value Reimagined
We look forward to working with you to make ATC2025 a great success for your business.
Building on the successful operations of last year’s Expo, we will once again showcase our pre-built stands to significantly reduce your bump in and set up effort.
The information on this page tells you everything you need to know to ensure your brand’s successful participation in the Expo: What you need to do and, most importantly, when and how to do it!
There are several key deadlines and milestones to keep in mind.
Please take the time to read through the following essential information.
Please share this page with any team members that will be involved in the ATC2025 Expo.
Please reach out if you have any questions or require any assistance, the ATC team is here to help you.
Your ATC2025 Team!
Branding and Exhibitor stand – Due now
Expo lead generation and event app
Have you sponsored a speaking session? Find all the details here
Information about the venue, accommodation suggestions, safety and security
Deliveries and Expo bump in/bump out
Delivery information including venue maps
Delivery label with directions
Expo Floorplan with Exhibitor locations
Bringing alcohol as a prize? Please contact michelle@atcevents.com.au
Bringing food other than wrapped lollies or chocolate? You will need to fill in the Food Indemnity Waiver
Any questions about your exhibitor stand please reach out to Michelle at michelle@atcevents.com.au
Any ticket questions or registration changes? Feel free to reach out to Karen at karen@atcevents.com.au
Scroll Down for more event info 👇🏻
Event Day Details
We’ll be moving across four event spaces in the rather large Fed Square! Please allow time to get around the site & wear comfy shoes. 
- Zinc: This is our Expo, where you check in, pick up your lanyard and where we’ll be hanging out with all the good eats and drinks.
- The Edge: This is our Main Stage and Breakout Room 1.
- ACMI Cinema 2: Breakout Room 2.
- ACMI Swinburne Studio: This is our Workshop/Discussion Group Breakout Room 3.
Plan your journey 
Fed Square is easily accessible by Tram, Train and Car.
Click here to download a copy of the Fed Square Precinct Map with directions on how to get there; or here for a map of all the facilities within Fed Square Precinct.
Look out for the ATC Team and Crew who will be wearing black Tees and lilac hats to help guide the way. Feel free to ask for directions if you’re lost.
What to wear
Relax and be yourself. Jeans and trainers, vibrant and sparkly, funky hat – wear what you feel your best in. Whatever you wear, make sure that you’re comfortable.
It’s also worth remembering that ATC2025 is across three venues at Fed Square – Zinc, The Edge and ACMI – with some outdoor space between. Being Melbourne, we recommend you come prepared for all types of weather.
Arrival Time & Location 
Arrive between 8:00am – 8:45am at the Zinc building for event check-in. Collect your lanyard, grab a coffee, and explore the Expo.
We’ll guide you up to our Mainstage by 9:00am ready for our MC’s to welcome you!
Pre-Work 
If you’re heading to the “Talent Advisor” or “Prompt Stack” workshops at #ATC2025, don’t forget to complete your pre-work 
https://atc.goldenweb.dev/pre-event-activity-before-attending-atc2025/
All the info all in one place – the ATC2025 Event App 
Go to your App Store and search ATC Events & Media. Log in using the email address your ticket is registered under. For more info, click here.
Accessibility 
All event venues – Zinc, The Edge, Swinburne and ACMI are wheelchair accessible. Service animals are permitted within Fed Square (domestic animals are prohibited).
So that we can make sure you have the best experience possible, please contact ginny@atcevents.com.au to advise us of any specific accessibility needs you may have.
Emergency Procedures 🚨
Venue emergency – BEEP BEEP BEEP alarm – remain calm, get ready to evacuate if necessary and follow venue staff instructions. WHOOP WHOOP WHOOP alarm – follow venue staff instructions and leave building by nearest exit. Meeting point is Birrarung Marr by the riverside OR Corner of Russell St Extension and Flinders St.
Medical Emergency – dial 000 stay with person and alert venue staff. Non urgent medical needs – alert venue staff, stay with person and please also alert ATC crew.
Questions? 
Any last minute questions or registration changes? Feel free to reach out to Karen at karen@atcevents.com.au or see Karen in person at the Help Desk during the event.
Any questions about your exhibitor stand please reach out to Michelle at michelle@atcevents.com.au